I should've been in advertising

According to a recent news article, Bicycle Victoria wants more people to ride a bike to work. I fully endorse this sentiment. Apparently, bicycle numbers entering the CBD of Melbourne account for nearly 10% of all traffic now which is fantastic, and is up from 6% only a year ago. Anyway, I was thinking of an advertising strategy that Bicycle Victoria could use to encourage more people to use bicycles, and I came up with this: Especially that petrol is $1.50 a litre now...someone is getting rich out of this.